Purchase replacement Avid brake pads from Gorilla Brakes. Avid, a premium designer and manufacturer of bike components, was purchased by SRAM in 2004. Brakes and other components are currently produced under the Avid name mainly for Mountain bikes and Cyclocross. The brand is highly regarded among both hobby riders and professionals for performance, functionality and reliability. It maintains its own reputation for excellence after becoming part of a larger group within the SRAM family. The performance of Avid brakes can be complemented with premium pads from Gorilla Brakes which are available in BB5, BB7, Juicy and Elixir models.